This is business mixed with emotion and engagement and expectation. Man Crates email they send you, even though no giftable holidays are coming up? What makes you engage with REI’s #OptOutside campaign on Twitter, and like, nothing else?.Why do Apple products alleviate stress and allow for a state of delighted bliss?.Where does that excitement to try on the latest collections Flash Tattoos come from?.Think about the most amazing companies you have ever interacted with. It’s more than a strategy laid out in a Google doc. It isn’t some meaningless press release out to the world.
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